Successful impact startups sell at c-level (not below) !
Congratulations ! You have an impact startup so your B2B sales follow entirely different rules.
Regardless to the size of your deal, you go close your deal on c-level. Not with the persona who's pains your product solves.
It does not matter that your deal is so small, c-level execs would never even hear about it under normal circumstance. You close at c-level because you have ESG impact and that's who you deal with.
With my own social impact startup, we provided tailor made suits to employees - in no way related to any business objectives for anyone in the c-suite - but I still closed the partnership with even the CEOs and COOs at companies like BlackRock, Morgan Stanley and EY.
It sounds daunting or you don't know how? That's what I am here to help you with.
Michael Bist | Founder
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Actionable Insights & Impact Consulting
Get B2B Sales Support where it hurts the most
My functional buyer does not care for our social impact and the additional costs or benefits
My CSR contact loves our impact but somehow we don't move forward with closing a deal
I just can't get to the right person at my target company
We are early stage and I don't know which company to approach and how?
I have been successfully YOU and I have been your target persona
a.) I have been successfully in your shoes myself:
I have built my own social impact startup The Tailor Network and acquired companies like BlackRock, Morgan Stanley and EY as partners on C-level in Switzerland, Austria and Hungary (before COVID killed the startup and I moved back into consulting)
My B2B sales journey started at a tiny startup acquiring global key accounts like Walmart, Marks & Spencer, Mars and P&G
b.) I have been in your target's shoes myself:
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As Head of Global Key Accounts and Sales Excellence I have been part of the c-suite for a 1bn CHF division while improving our own global B2B sales force
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As Head of Internal Audit / Inhouse Consulting for a 3.5 bn CHF Swiss multi-national I have been part of group leadership and working closely with c-level executives in every function of the business. Be it globally on division and group level or locally in over 40 countries on 5 continents.
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I understand their processes, their business objectives and therefore their pains and concerns from practical experience.
Michael Bist | Founder
Startup-2-Business | C-level Sales Consulting
B2B SALES INSIGHTS FOR IMPACT STARTUPS
B2B SALES INSIGHTS FOR STARTUPS AND SME
CONSULTING PACKAGES
Sales review
Detailed review and testing for the root-causes of your sales and margin performance:
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Data Reviews (see actionable insights)
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Process walk-through against best practices
Go-to-market workshops
Highly interactive, quick impact workshop engagement.
Together we conduct one or more workshops to cover one or all of the following areas, based on your needs:
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Identification of target markets and customer gaps
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Definition of product / service offering and customer impact
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Targeting and messaging
Go-to-market project
Structured project engagement to support your company based on your needs with developing and/or implementing one or more of the following:
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Product-market fit
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Go-to-market strategy
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High-impact prospecting pipeline
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Customer messaging through my extensive network
Sales force transformation
Mid-/long-term engagements to help you transform your sales force through one or more of the following:
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Sales review and gap definition
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Sales force training
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CRM implementation
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CRM improvement projects
*In this free introduction meeting we will discuss your business and current situation and see whether we both think that Startup-2-Business is a good fit for you, your company and your goals.